Jennifer has been in the Natural and Gourmet food industry since 1991, starting in leadership roles at established health food chains in Northern California, including Oliver’s Market, Woodlands Market, and The Good Earth Natural Foods. She later played a key role in opening four Whole Foods Markets in the Dallas-Fort Worth Metroplex and spent time in leadership with Sprouts.

With 26 years in department and store management, Jennifer transitioned to managing national brands like Irwin Naturals and Ancient Nutrition as a Territory and Regional Sales Manager.

Raised in Northern California’s wine country, her lifelong passion for the Natural Channel stems from her upbringing in health food, gourmet markets, and outdoor living. Now based in the Dallas-Fort Worth area, she takes a hands-on approach to brand and brokerage management, leveraging her extensive experience in merchandising, promotions, and retail operations.

Jennifer believes selling products is just the beginning—maintaining shelf space, driving promotions, and staying engaged in stores are crucial for success. Under her leadership, Paragon Naturals continues to grow, retaining many of its original clients.

Julianna was born and raised in Central NY but now calls Texas home.

Nearly five years ago, she left her banking career to pursue her passion in the Natural Health & Food Industry. With experience on both sides of the industry, she has consulted for a successful retail chain, worked in merchandising, and served as a demo specialist for high-performing brands.

Julianna has been with Paragon Naturals for two years, first as a Territory Sales Manager and now as the Key Account Manager, Admin, and Social Media Manager. She is grateful to be part of such an amazing team.