Paragon Naturals has been in business since 1999 servicing all areas of the Natural Products Industry. We call on all major Health Food Chains including several cross over grocery chains including Whole Foods Market, Fiesta Mart, HEB Grocery, Central Market, Sprouts, Vitamin Cottage and Market Streets. In additional we also call on numerous independent stores. The geographic territory that we cover is TX, LA, OK, and AR. We have 4 Sales reps in addition to an office manager. All of our “A” accounts are visited every 2 weeks “B” accounts monthly and “C” account quarterly.
Services performed on behalf of our vendors include securing corporate approval, selling products into new and existing accounts, educating the store staff on each of our product lines, and providing samples and demos. We also attend store sets and resets. We only represent between 15- 20 manufactures at a time so we can provide very hands-on service to all of our accounts. We have represented a number of our current manufactures for 10 plus years and have earned additional bonuses and awards for surpassing sales goals.
Our philosophy is simple – represent the highest quality products in each category, know your products, have a goal for each account, build a rapport with each of your buyers, show up at the store regularly and do what you say you are going to do. The result of this simple philosophy has been increases of 25% to 50% in sales our first year with most of our vendors.
Elaine started her work history in the cosmetic industry working with Lancôme and other national brands. Starting as a sales representative behind the counter at Marshal Fields in Chicago, she worked her way up to national sales manager. This position landed her in Houston. After a few years of working locally she decided it was time for a life change. Always leaning toward a natural life style and spending hours at her local health food store she met a natural product broker that was looking for a sales rep. She immediately fell in love with the natural product industry and after 9 months launched her own brokerage firm, Paragon Naturals. Her philosophy was to provide premium products and to adequately educate her staff and retail outlets. She has earned the reputation of honesty and always doing what she says she will do. Paragon Naturals grew very quickly. Testimony to her continued great service and effective sales representation, most of her original clients are still with her today. Her business partnership with David George has added a wealth of business expertise which has enhanced Paragon’s continued success.
David is a Certified Public Accountant (CPA) and Certified Financial Planner (CFP). He began his career in public accounting with a national accounting firm. He moved on to industry as a manager/controller of a large organization. His last position before Paragon Naturals was President/CEO of a large construction firm. He came into Paragon Naturals by purchase of 50% of the company.
Robbie has over 25 years of sales & marketing experience. His natural products experience includes 6 years at Whole Foods and 8 years at Paragon Naturals. For six years at Paragon Naturals, Robbie was the sales representative for North Texas & Oklahoma. For the last 2 years he has been at the administrative position of Rep Support for all of Paragon Naturals. Some of his duties include scheduling demos and store promotions, as well as submitting new store items.
Stephanie Keys – In 2001 I went to work with my mother in a quaint, independent health food store named The Granary in Tyler, TX. She began classes to be a real herbalist and began teaching me what she learned. My curiosity about herbals and natural supplements grew. I was always studying and asking questions, as I still do today. I worked at The Granary for a little over 6 years. I went back to schooI and finished my Bachelors degree with the intention of becoming a teacher. Instead I went to work at Sprouts in 2011 and became Vitamin Manager soon after. I left there in 2014 when I was offered a great opportunity with Paragon Naturals to be a Sales Rep. The irony of it all is……I AM a teacher. I teach the staff and customers at my stores about supplements and natural body care. My mom says this is my calling. I think she’s right.”
Aaron Wendt has been the Central Texas Territory Manager for Paragon Naturals since 2009. As a Native Texan currently based in Austin, Aaron represents Paragon Naturals in the cities of Austin, San Antonio and communities from Central to South Texas.
Since earning a BS in Biology from the University of Texas, Aaron has worked as a research assistant in one of UT’s Molecular Biology Laboratories. Working in a research lab has given Aaron a solid foundation in the Natural Sciences but bringing natural health products to consumers in need has been far more rewarding.
Like many on the Paragon team, Aaron got his start in the Natural Products Industry working as a supplements buyer for a respected natural foods retailer. Within a couple years Aaron was given the opportunity to apply his retail and interpersonal experience to the wholesale market.
With over 10 years of sales and marketing experience in the Natural Products Industry, Aaron continues to employ his passion for Holistic Health and knowledge of natural products at Paragon Naturals.
Sarah grew up in a very health conscious family where she learned the value of living a green and organic lifestyle. She became interested in skin care and supplements from a young age as her mother was an esthetician and instilled the importance of taking care of your skin and body as a whole.
With her love of the natural product industry Sarah went on to study Merchandising at Louisiana State University. During her time in school she held a summer internship with an Organic Skin care company where she became an Educator following her graduation from LSU. After traveling the nation training stores Sarah realized she wanted to pursue her passion on a local level which lead her to Paragon Naturals.
As a Houston Sales a representative for Paragon Naturals Sarah utilizes her training experience and merchandising knowledge, while sharing her devotion to the natural product industry.
My name is Jessica Escobar. My first education with supplements started with my health conscience family. That led me to a career in the natural products industry. I studied at Northeastern State University and have a degree in early childhood development. I love teaching people about our wonderful products at Paragon Naturals and how they can better their lives.
Kevin first Started in the Natural Foods Industry with Whole Foods Market In 1996. Working with Whole Foods he took on many roles, lastly Assistant Team Leader in the Whole Body Department. After spending over 9 years with Whole Foods Market, he became a part of the Paragon Naturals Team.
Kevin was hired on as a Sales rep to cover the Houston Metro Area along with Some parts of South Texas. His territory grew to cover Houston, San Antonio, The Valley, and lower Louisiana.
Kevin currently still covers quite a bit of ground. He has taken on the role of Regional Sales Manager with Paragon Naturals. Working not only with his own Accounts, but with the Paragon Naturals sales team to better our territory.
Roger has over 30 years of experience in outside sales, marketing, and promotion in the consumer goods industry. His passion for healthy living and ability to connect with people serves him well on the Paragon Natural’s team. In his spare time, Roger plays drums in a popular North Texas area band. The band plays at festivals and events on weekends throughout the area.